date:Jul 30, 2014
to the price/mix effect.
Franck Riboud, chairman and chief executive of Danone, comments: The first half of the year was particularly eventful, and had all of our teams 100% mobilized. First, we responded to record milk prices with key initiatives in various fields pricing, mix, cost-cutting measures all designed to rebuild margins that had come under serious pressure in the first quarter. And these efforts paid off. We also continued to roll out products with high added-value in all our regio