date:Jul 31, 2014
e is well above the market average and thereby has lifted its market share.
Among the big four grocers, both Asda and Sainsburys have held onto their market shares of 17.0% and 16.6% respectively. Conversely, Tesco and Morrisons have recorded losses with sales for both outlets declining by 3.8% compared with this time last year.
Iceland has posted a small drop in sales, its first since 2005, but has retained its 2.0% share.