date:Aug 04, 2014
oard in their fight to hold McDonald's responsible for the actions of franchisees; and, a Texas jury slapped the company with a $27 million verdict. Add to all that its results showed second-quarter profit dropped more than expected.
They're under siege on three continents, said Howard Penney, restaurant analyst at Hedgeye Risk Management, an investment research firm.
To be sure, the company's famous name and the ubiquity of its restaurants worldwide help to fuel the media storm, said Penney: