date:Aug 04, 2014
ompany is grappling with intense competition, shifting consumer tastes and service slow-downs stemming from the menu additions of everything from salads and wraps to lattes and smoothies aimed at broadening its audience and boosting sales.
Branding expert Robert Passikoff, said McDonalds needs to find a way to stand out from the crowd.
McDonald's has reached the point where it's become a default brand. It's there. That's it, said Passikoff, president of Brand Keys.
Shares in McDonald's are up