date:Aug 04, 2014
trusted brands.
It is essential that we continue to innovate to drive interest back into the bakery category.
Seed Sensations Soft Granary Batch will be supported with a 1.5m campaign including outdoor, digital, print and in-store and will have an MSRP of 1.60.
Hovis is currently worth 369m and offers a wide range of bread products including; White (161m), Wholemeal (75m), Half Half (82m) and Bread with Bits (69m).
Earlier this year the brand also announced that it would be using 100% Brit