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PepsiCo ‘desperate’ to build Mexico cola volumes: Coca-Cola FEMSA
date:Jul 27, 2012
now is the third brand in colas, so they are desperate to start getting some traction in volume.

The only country he felt cautious about pricing was Colombia. Trevino added, saying that Coca-Cola FEMSA was discussing possible price measures with The Coca-Cola Company to encourage volume growth there to boost per capita consumption in the country to levels seen elsewhere.

12/21 21:43