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Prepacked fruit and veg lead Woolworths' sales with 30 per cent growth last year
date:Aug 05, 2014
ively on price and in what could be a 'race to the bottom'.

He says Woolworths wants to be Australia's most trusted and chosen own-brand and that means being the best in design, sourcing, making and selling.

Mr Davidson says one of the strong trends is for new lines of pre-packed fruit and vegetables.

He says they are the fastest growing part of the Woolworths business, even though they often cost more per unit.

It's quite simple. it is convenience, he said.

Our customers are telling us the

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