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Coke, Pepsi try to fatten bottom line with smaller servings
date:Aug 06, 2014
most the industry admitting that volume is not going to be growing very much, said Ali Dibadj, a beverage analyst at Sanford C. Bernstein.

It is one way that companies can drive higher prices and larger margins: Consumers may feel as though they're buying a cheaper, smaller soda, but they are often paying more per fluid ounce, analysts said.

Indeed, there is a price difference between mini cans and regular cans at retail. At a Fairway grocery store in Manhattan last week, 7.5-ounce cans of reg

12/24 12:00