date:Aug 06, 2014
The report, Rabobank Wine Quarterly Q3: Adapting to a changing consumer landscape, states that the key to both drawing in new customers and remaining relevant to new generations of wine drinkers is to develop a consumer-centric strategy.
One of the most important developments in todays wine market is a shift in the consumer base, in both geographic and in demographic terms. explained Rabobank analyst Elena Saputo. In non-traditional wine drinking countries, millennials are drinking more wine th