date:Aug 06, 2014
It is hard to think of a food brand that has kept more or less the same packaging since the turn of the century. Most have suffered from continual tinkering, and many have been transformed beyond all recognition.
Yet, MiniCheddars is one example. When we designed it back in 2000 we had little idea that it would be such an enduring design, but it has lasted. Where other snack brands have allowed their brand equity to dissipate in an ongoing process of design and redesign, MiniCheddars has barely