date:Aug 06, 2014
ried and loved the product they can easily find it again. Having located the brand it is then relatively simple to shop within the brand for the specific variant.
Today Copella turns over more than 40m a year; it has never advertised on television. Crucially Copella has one of the highest repeat purchase rates of any product in the PepsiCo range.
Clearly, brand longevity is about more than avoiding disaster. By creating a brand that endures, FMCG products can reduce consultancy spend, build