date:Aug 06, 2014
examples of this in action is Sunbites. Launched in 2007,Sunbites had initially achieved strong sales and high repeat purchase rates in the Better For You segment, but by 2010, once advertising support ended they were plummeting from a 17m high to just 8m four years later. We were brought in to address the problem.
It was abundantly clear that the packaging was too focused on the wholegrain content of the product. With its preachy, hectoring style, it was failing to engage its primary target au