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Enduring Brands: Avoiding the Brand Obsolescence Trap
date:Aug 06, 2014
dience of females. We established an original, exciting, colourful illustrative style and language to reflect just how tasty, light and enjoyable Sunbites actually are and to engage new consumers who were attracted to the idea of trialling a healthier, tastier snack.

This shift in packaging design from didactically healthy, to inherently healthy but also tasty, expressed the authentic thought at the core of Sunbites and produced startling results: sales surged by 26% in the first three months,

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