date:Aug 06, 2014
0 - was nothing if not a surprise, but what was even more remarkable was that Kraft agreed to go through with the change. It lasted a full five days.
Causes of the tinkering
Despite these cautionary tales there are many reasons why brand managers continue to put the packaging design of even their best loved and most successful brands through a process of almost continual change. The first, and most important, is that packaging matters. It is the opportunity a brand has to make a connection wi