date:Aug 06, 2014
th a consumer at the point of purchase.
Poor products with great packaging can succeed and great products with poor packaging can succeed. It is as important as that, and we are of course not suggesting that FMCG brand managers never review or update their product packaging.
However, it can be too easy to do. A brand manager knows he or she will be in post for two to three years. They want to make their mark in that time, and there are few levers at their disposal that are as quick, affordab