date:Aug 06, 2014
update.
Designing for brand longevity
Why should brand managers resist these siren calls for a redesign? After all the disaster stories are relatively few and far between. There are a great many more examples of sweet and snack brands that have quietly evolved over the years with a tinker here, a relaunch there, and continued to deliver good sales. Is it not important to remain fresh and contemporary?
It is indeed important, but it is far better to develop a look and feel that looks fresh an