date:Aug 06, 2014
d contemporary from the outset and, crucially, remains so for many years. Take Copella. When we began working with Copella in 2004 it was a 5m brand looking for an enduring packaging design that would take its sales to the next level and help it establish its place in the PepsiCo stable.
We placed a solid block of distinctive green across the centre of every Copella bottle. Not only does the strong presence of a distinctive brand signifier help it to get noticed and tried, once consumers have t