date:Aug 08, 2014
ed by 23 per cent in just 12 weeks after the new packs were introduced. This improved perception was particularly evident in key areas: 'are high quality', 'have flavours you like', 'are great tasting' and 'are acceptable to eat as part of a balanced diet'.
Long-term shift in perception
This was no short-term spike. Sales of Sunbites have risen from 8m before the rebrand to more than 40m now. It was a long-term shift in perception from a dull, worthy product to a one that is healthy but also t