date:Aug 08, 2014
step of suggesting that it could become one of the first brands to break out of this divide between healthy and tasty.
In 2007 Walkers, the UK's number one crisps and snacks manufacturer, had launched Sunbites, a savoury snack containing a third of your daily recommended amount of wholegrain in each portion and 30 per cent lower in fat than standard crisps. This was part of Pepsico UK's commitment to future profit and growth to be driven by healthier products.
Although it experienced high repe