date:Aug 08, 2014
nthusiasm was taken by the team into their key accounts. Given that a pack change on an existing brand often sees an initial fall in sales as consumers unfamiliar with the new identity fail to see 'their brand', it was an immediate vindication of our work to see Nielsen sales data revealing a 26 per cent uplift in sales for the first three months.
The Millward Brown Tracking data also told a very positive story. Consumers' perception of the brand, reflected in the 'Brand Regard' measure increas