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Anheuser-Busch targets Latinos with new Mexican beer import
date:Aug 08, 2014
, according to a report by research firm Mintel, but Mexican brands lead the pack in terms of affordability, popularity and successful marketing strategies -- think Dos Equis and its the Most Interesting Man in the World campaign.

Contrary to popular belief, the fastest-growing beers in the U.S. right now are not craft beers, but Mexican imports, said Harry Schuhmacher, publisher of trade journal Beer Business Daily. Anheuser-Busch would be foolish not to attempt to tap into that growth.

But

12/22 14:24