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Anheuser-Busch targets Latinos with new Mexican beer import
date:Aug 08, 2014
h sell because the brand isn't very well-known in Mexico, Schuhmacher said.

Garcia said Anheuser-Busch targeted Los Angeles for its campaign launch because the city is home to 9% of the nation's Latino population. The beer will first be sold at Dodger Stadium on Aug. 15 before its full release in September, the first time Anheuser-Busch has launched a beer exclusively with a sports franchise before making it available at retailers.

We've partnered with the Dodgers and are converting the Bud

12/22 12:29