date:Aug 14, 2014
ent situations and structures.
Focusing on the Pack
Finally, weve looked at Chinese packaging itself and can share several general observations.
Chinese packs typically feature more text than packs in other markets.
Overall, a more is more mentality permeates, as it does in many Asian markets. Of course, much of this is driven by cultural norms and expectations: a very simple appearance tends to signal basic or downscale in China.
However, there are challenges in practice, as c