date:Aug 14, 2014
luttered packaging creates difficulty in the aisle: In fact, when we reviewed our database, one striking finding was that Chinese shoppers were typically taking much longer than people in other countries to find specific products/SKUs in aisle.
While this may be linked to limited familiarity (faced with many new brands/products), we suspect that it is also driven by the overwhelming amount of copy on many packs. Clearly, there is certainly an opportunity to ensure that packaging better fac