date:Aug 14, 2014
is important to remember that FMCG packs are often very small and are often considered within 5 seconds. Thus, trying to say and do too much may compromise clarity. Often, marketers are better served by focusing on a single clear branding message on their packaging and leveraging other in-store elements such as displays and promotions to convey local relevance. Similarly, they are better off conveying key product information visually, rather than repeating information in multiple languages on