date:Aug 14, 2014
ct and there are always limitations in generalizing (and condensing), particularly across a country of Chinas size and diversity. With that said, we can offer a few observations, particularly regarding younger and more affluent shoppers (in Shanghai and other more developed Western cities):
They are very open to considering new products and influenced by well-known Western brands and design.
Thus, packaging is far more than a vessel to protect and transport the product. It is often an ex