date:Aug 14, 2014
to 50% of their products online on portals like Taobao.
They can be very skeptical of product quality.
So, packaging (particularly for foods/beverages) needs to provide key reassurances of ingredients, of sourcing, of quality, etc.
Research that PRS recently carried out found that compared to shoppers in other countries, Chinese consumers consistently rated global brands and packaging far lower on dimensions such as quality and trust. This suggests that there is an opportunity for globa