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How is China Different? Insights for Effective Chinese Packaging
date:Aug 14, 2014
l brands, to more effectively highlight quality reassurances on pack, and build trust.

Walking down the aisle

Beyond the shoppers themselves, a second important dimension to consider is the retail environment. Thats because the shelf context and competitive set have a direct impact on how people see and react to packaging. In other words, what breaks through clutter in one store may fail to do so in another.
Here, the Chinese market presents many considerations and challenges, including:

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