date:Aug 14, 2014
Very pronounced differences across cities.
Across categories, the competitors and shelf sets in Shanghai will vary significantly from those in Guangzhou (or Beijing, or Harbin), to a far greater degree than that seen in other countries (i.e. New York vs. Dallas or perhaps Southern vs. Northern Italy).
A divide between Hypermarkets vs. Convenience (or Traditional Trade).
These different channels place varying demands on packaging, as they link to different shopping experiences and mind