date:Aug 14, 2014
made.
Created by Green Giant in collaboration with Latelier des Chefs, Europes largest cooking school, the recipe book will to help inspire fresh ideas for summer dishes bursting with Green Giant flavour.
Antonia Canning, Green Giant marketing manager at General Mills, said:
As market leader, we have identified an incremental sales opportunity for customers by expanding cold consumption occasions currently only 20% of sweet corn in the UK is eaten cold.
Through our added value on-pack promo