date:Aug 14, 2014
gaming app hopes to become a regular feature across the brands limited edition packs, with a similar activation planned at Christmas and into 2015.
The Halloween packs will be available across all retail channels for a five-week window from 29th September until 3rd November.
The designs will run across Mini Babybel Original 6-packs and 12-packs, Mini Babybel Light 6-packs and 12-packs and Mini Babybel Cheddar 6-packs.
The Halloween campaign will also be supported by print advertising and a t