date:Aug 14, 2014
hree-week burst on TV, kicking off on 6th October.
Steve Gregory, Bel UK Marketing Director, said:
Halloween is a really exciting time of year, not just for youngsters but for adults too.
Following on from the success of the limited edition Halloween packs that we launched last autumn, we decided to take that one step further in 2014 with the creation of a gaming app which we hope will become a key component of Mini Babybels forthcoming marketing campaigns and will create some genuine excitem