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US energy drink slowdown due to lack Red Bull’s ‘lack of innovation’: analyst suggests
date:Jul 28, 2012
Jonas Feliciano, non-alcoholic drinks industry at Euromonitor International noted that energy drinks posted a CAGR of 28.8% in the US from 2001 to 2011, one of only three categories to do so.

The US energy drink market hit 1.4bn litres in 2011, despite health and wellness concerns and the global recession which hit carbonates and even fruit juice in the States, he added.

But, despite this strong performance, the recent dramatic growth slowdown for energy drinks (from around mid 2004) meant th

12/21 20:11