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US energy drink slowdown due to lack Red Bull’s ‘lack of innovation’: analyst suggests
date:Jul 28, 2012
at the category had reached saturation point faster than expected, Feliciano said.

One concern was that, while the product has reached a high level of penetration, manufacturers had historically lacked innovation to attract new customers or keep old ones, he added.

Red Bulls steadfast belief

US value leader ($800m) with a 43.2% market share, Red Bull, was the case in point, Feliciano said.

He noted that the brand had discontinued its Energy Shot and Cola brands in 2011, while Sugar Free and

12/21 21:42