date:Jul 28, 2012
Zero launches were obvious reactions to
customer concerns regarding high calorie intake.
Red Bull's steadfast belief in its truly singular brand profile is a testament to the idea that it has a loyal consumer base who viewsfunctionality as synonymous with the unique Red Bull flavor.
Given such strong flavor recognition, it was unsurprising that, beyond diet options, the company had refused to develop twists to its signature brand,
Feliciano said.
However, the lack of innovation from the en