date:Jul 28, 2012
, he added.
Derivative line extensions
Beyond the edgy brand names, such brands used distinctive and traditionally black labeling and oversized 16oz cans, the analyst said, and advertised at non-traditional sporting events.
Such positioning initially generated interest among the young, but was also polarizing, alienating older and more conservative consumers, Feliciano said.
And as these Millennials themselves begin to age, many are seeking healthier alternatives such as RTD teas and coffees or