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Coke's Monster deal underlines caution on full-blown M&A
date:Aug 18, 2014
length from any future public relations battles facing the energy drinks industry.

This is a category that faces ongoing scrutiny, fair or not, said Stephen Powers, an analyst at UBS. Coke has always been wary of that because they face a lot of scrutiny themselves.

A deal between Coke and Monster has been speculated about for years. Coke shares were up 2 percent at $40.93 in Friday's trading while Monster's surged 30 percent to $93.07.

Indeed, a cautious approach does not necessarily mean the

12/24 06:20