date:Aug 18, 2014
company is shutting the door on owning Monster some day. The company made investments in both Honest Tea and Zico Beverages, the maker of coconut water, before eventually buying them.
It could be pursuing a similar strategy with Keurig Green Mountain Inc : Coke bought a 10 percent stake in the single-service coffee brewing company earlier this year and raised it to 16 percent in May, making it Keurig's largest shareholder.
This seems to be an evolving and accepted method for Coke to diversify