date:Aug 18, 2014
Fortunes shifted for the better in April 2002, when the pair introduced Monster, an energy drink priced the same as Red Bull in cans twice the size.
The Monster brand was so successful that the company changed its name to Monster Beverage in January 2012.
Monster has 34.3 percent share of the energy drink market to Red Bulls 33.9 percent, according to a Monster presentation to investors in January.
Last year, Monster started a protein drink, Muscle Monster. In a nod to its natural soda root