date:Aug 18, 2014
Halloween is growing in popularity in the UK, with a third of households now taking part in the occasion, creating a retail opportunity that closely follows Christmas and Easter.
It is an occasion that is following the US lead by becoming a firm fixture in adults calendars with almost 25% of adults expected to participate in Halloween in 2014.
To further maximise Halloween 2014s opportunities, Mars is launching Have a Funsize Halloween PoS materials in the form of dump bins and free standing