date:Aug 22, 2014
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The Birds Eye logo has been paired back with a clean and advanced-style look that lends itself to being viewed on-screen a key consideration given the brands increased focus on digital marketing and e-commerce.
The new packaging features the logo centre of pack to ensure clear standout on shelf and as a symbol of the brands commitment to quality.
Updated photography brings products to the fore, showing food as it is eaten and enjoyed in a real kitchen setting.
In March, Birds Eye unvei