date:Aug 22, 2014
rman of the Beef 2020 industry group.
Scotlands beef industry is characterized by opportunity and the group and I are under no doubt that a strong home market coupled with the growing global demand for red meat and premium products points to future success, he added.
Specific recommendations fell under general ideas such as building trust in the supply chain; improving market transparency; creating pilot collaborative supply chains to develop new markets and developing a pricing system that mo