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Pearlfisher New York Designs Brand Identity and Visual Language For Legit Organics
date:Aug 25, 2014
Pearlfisher New York has created the brand strategy, identity, packaging and visual language for new confectionery brand, Legit Organics. In a category that has remained stagnant for generations, Legit Organics disrupts the notion that candy is an unhealthy and nostalgic indulgence. Instead, the brand offers consumers products that are credible: cool, tasty and created without artificial ingredients.

Pearlfishers challenge was to create a visual identity that provided maximum impact for the bra

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