date:Aug 25, 2014
nds launch, clearly distinguishing the products from the age-old behemoths of the candy world. Created for a new generation of youth and health-savvy consumers, Pearlfisher has helped Legit Organics reinvent the confectionery category with a range of products that are socially and environmentally responsible, organic and undeniably cool.
Hamish Campbell, Creative Director of Pearlfisher, comments, The standard in organic confectionery has always been about compromise: worthy not tasty; timid no