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‘Natural’ Foods Equal ‘Healthy’ for Older UK Consumers
date:Aug 28, 2014
ing to Canadean data, the desire for natural foods also results from older consumers search for quality. OConnor concludes: Products marketed as natural are currently more successful among older consumers than products featuring more explicit health claims. This is because older consumers think that natural products are made with care and craftsmanship, whereas they fear that foods marketed around health alone may involve a sacrifice in taste that they are not eager to make.

12/24 02:58