date:Aug 29, 2014
e pricing among the big grocers and deflation in the price of staple items such as vegetables, milk and bread has driven inflation down yet again. This naturally impacts on the overall growth of the grocery market, which has fallen to a 10 year record-low of 0.8%.
Despite tough market conditions Asda, Waitrose and Farm Foods have all performed ahead of the market in terms of growth, with both Asda and Waitrose boosting market share to 17.2% and 4.9% respectively compared with the same period la