date:May 19, 2015
nd competitive society, the organization said in comments to the US House Committee on Agriculture in March. R-CALF said COOL empowers consumers to choose meat products that are exclusively produced in the US, of partial US origin or of foreign origin.
When a consumer chooses a particular product based on a preferred attribute, that choice translates into a tangible demand signal that travels upstream along the products supply chain, R-CALF said. That demand signal, in turn, tells the supply ch