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Reformulation of UK Soft Drinks Sees 7% Calorie Reduction
date:May 21, 2015
The data shows that calories and sugars from soft drinks are falling faster than in any other food and drink category, with calories down 7.3% and sugar down 8.3% since April 2012.

The figures coincide with a period of initiatives by producers to reformulate products, provide smaller pack sizes and promote the wide variety of low and no calorie products available to consumers. Soft drinks companies have backed their efforts with a significant increase in advertising spend on promoting low and n

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