date:May 28, 2015
organic, Fairtrade, Rainforest Alliance, vegetarian meat alternatives, animal welfare-friendly, etc. Importantly, Hughes makes it clear that this doesnt mean that conventional food is non-ethical rather, that this is a set of market identifiers.
His findings indicate that, from pretty much a standing start 15 years ago, consumers in developed countries worldwide are increasingly demanding that much more is included in the food they buy than they did in the past.
In the UK, consumer expenditur