date:Jun 01, 2015
per cent.
Despite temporary supply mismatches resulting in demand substitution to other meat options, demand growth continues to remains healthy at 7-8 per cent due to favourable socio economic factors such as changing eating habits, higher purchasing power, and urbanisation.
Consumers are also showing increasing health consciousness, moving them towards a protein rich diet, and they prefer chicken meat due to religious preferences.
Production capacity has responded with increased integration